Everything there is to know about

AI and SEO

Learn all about AI’s impact on SEO and how you can take advantage of it!

OmniSEO®

Rank Everywhere. Get a demo of our AI SEO solution today!

How to use AI for SEO

AI can be used in all areas of SEO! Read how.

AI SEO FAQs

Curious? Get answers to your AI SEO FAQs here!

AI and SEO: A New Era For SEO

It goes without saying, AI has changed a lot of people’s day-to-day processes. AI and SEO in particular have been on the receiving end of many advancements solely because of generative AI. From title tag optimization to link building, every single part of SEO has AI potential.

On the other hand, AI has created an entirely new avenue for search! Google’s AI Overviews, ChatGPT and even Meta’s AI have instantly become competitors to Google’s traditional search engine. Customers are using it more and more each day to help them make purchases. The degree of this impact varies significantly by industry, as detailed in our recent AI Overviews SEO Impact Study, which analyzes how different keyword types trigger these AI-generated results.

No doubt, your competitors are already on the hunt for ways to utilize AI with their SEO strategies. They may have begun to optimize their brand online for AI searches in LLMs. They may be utilizing generative AI tools to make SEO analysis and competitor research easier. Or they could even be using AI to speed up their content creation.

AI SEO Resources to get started

We have to cover these topics in the given Video and you know how to get ansersers.
  • What is AI? Learn all about artificial intelligence and how it impacts SEO.
  • Does AI generated content work for SEO?
  • Learn how to use AI for SEO with these 11 tactics
  • Partner with an AI SEO agency

How You Can Use AI for SEO

There are so many areas within SEO that AI allows you to get a leg up. No matter if your site is brand new or you’re a veteran SEO expert, there are ways you can use generative AI to help you rank your site.

Keyword research and content topic discovery

If you are starving for new ideas for content, then give any of the free LLMs a spin. You’ll quickly find a few areas to write about. If you want to get more advanced, use data from your existing website to seed your prompts in order to discover better keyword clusters, variations on search intent, and more advanced topics you haven’t covered yet. This is one of the most practical uses of AI and SEO together.

Competitor analysis

LLMs like ChatGPT allow you to provide URLs that they can check for additional context. For SEO competitor analysis, you could include a wide range of items in your prompt in order to gain an understanding of where your competitors are getting a leg up on you in the search results.

Try adding the following items, with proper instructions, to analyze your competitors with AI:
  • Top 10 search results – Copy the URLs from the keyword you want to rank for into your prompt and ask AI to analyze their SEO in comparison to the page or pages you’re trying to rank.
  • Google Search Quality Rater Guidelines – Give AI all the context it needs to give you a better understanding on where your site falls short in the search results.
  • Competitor Keywords – If you want to rank for keywords your competitors have, add them all into a prompt. ChatGPT (or your LLM of choice) can take that information and put together a pretty solid content strategy for your site.
  • Reddit or Quora threads – These two sites are dominating search results as of late. See what AI can extract from them so you can improve existing content or create brand-new pages on your site.
  • Competitor Reviews – Add reviews from sites like Google, G2, Capterra, Yelp, or anywhere else, and have AI summarize where they fall short or have the advantage. This gives you the ability to address these issues head on in anything you mention on your own website.
  • Questions – If you are unsure about anything whatsoever, just add it to the prompt! Ask generative AI to address your question in its response. Most LLM models allow for a very large input, and you can instruct them to be very detailed.

Content writing

Remember, AI is prone to hallucinating, so the accuracy of your content can be at risk. There are case studies of AI content ranking well, and there are others that have hurt the reputation of existing websites. Be careful with this!

A happy medium for now would be to use AI to help you research a topic, write an outline, and identify important points to cover. Then add your own original content with your own expertise. This combines the efficiency of using AI and SEO while utilizing your own industry knowledge to generate a high quality piece of content.

Building backlinks

However, AI can help take the grind out of the process. Just know that whatever you do, a lot of other people are doing it as well! Using AI for backlink outreach may have quite a bad reputation already. In fact, Gmail has started cracking down on spammy outreach in recent months. So be sure whatever you do is still high quality.

And more!

Once you start seeing the impact AI can have on your SEO processes, you’ll start to see all the different opportunities that are out there. Some have yet to be discovered! Don’t be afraid to try something out or look for a brand-new tool that helps you do this.

How you can rank in AI answer engines

Let’s talk about a different use case for AI – appearing in the results they generate! This practice is sometimes called answer engine optimization or generative engine optimization. We are calling it OmniSEO®.
Using AI for SEO is one thing. Getting AI to show your brand in their answers is a whole different beast. With more and more people using AI to answer their questions in tools like SearchGPT, Microsoft Copilot, and Google AI Overviews, the importance of optimizing for this new type of search has a trajectory rarely seen in marketing.

Struggling to see results from your SEO efforts?

Get a tailored SEO strategy from our agency — built to generate real growth and actual business revenue.



    Why you should optimize for AI search

    Without sounding like a broken record, search is changing. SEO has always been changing.
    However, with AI, it’s no longer Google alone making these changes. There is a new era coming of multiple search experiences competing against the traditional forms of Google’s own search engine.
    Google captured over 90% of search market share in its prime. Now, we’re seeing more and more searches starting on LLMs like ChatGPT, which is opening the door to advertising. Optimizing for AI answers has kicked off a frenzy among traditional SEO marketers as it begins to steal market share away from Google’s long held territory.

    Check if your site appears in AI Overviews

    1 evaluate seo performance
    Are you unsure if your website is appearing in AI Overviews? Our free AI Overview Checker will let you know! Not only that, it will display some crucial information for how organic results are informing the AI Overviews, and how your site can improve.
    Contact Us

    Our OmniSEO® Approach

    Why only optimize for Google when gaining visibility for your brand can be achieved in many areas of search? OmniSEO® considers all areas your target audience is searching for the things you sell.
    Optimizing for search doesn’t mean Google or Bing anymore. The reality is, your target audience is searching everywhere. Google, TikTok, ChatGPT, Reddit, Siri, and YouTube are all starting places for search.
    Does your brand have visibility in all those areas? If not, the OmniSEO® approach may be for you!
    Much like diversifying your financial portfolio, you’ll want to spread your sources of traffic across many channels. As Google shifts more towards AI Overviews or even loses market share to other search sources, you will wish your brand was visible across many areas of search.
    Screenshot 2025 02 17 at 10.20.40 AM

    Rank Everywhere with iRankSEO®

    Consider all searches in your SEO strategy!

    Contact Us

    AI and SEO FAQs

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    Just as AI has taken the world by storm, so have all the AI SEO tools! If you are new to AI, we recommend getting some practice with traditional AI tools like ChatGPT, Claude, or Perplexity. This is the source of every tool out there, and understanding how they work is important to any AI-informed SEO process.

    What’s New in
    SEO?

    iRank SEO ®

    SEO is evolving. Focusing only on Google rankings is no longer enough to stay competitive in today’s landscape of AI-powered search, social media discovery, and conversational search engines.

    Introducing iRankSEO®, a proprietary approach by iRankSEO, engineered to maximize your visibility across all search platforms — not just Google.

    Our iRankSEO® Services
    pexels pixabay 270637 scaled

    AI SEO Services

    Marketing with SEO is always changing! If you’re new, start at some of the resources below:

    Our SEO Services

    PPC Advertising

    Marketing with SEO is always changing! If you’re new, start at some of the resources below:

    Our PPC Services

    Local SEO Services

    Marketing with SEO is always changing! If you’re new, start at some of the resources below:

    Our Local Services